Holds a Bachelor's in Communication Sciences, Master's in Marketing from Tecnológico de Monterrey, and Master's in Business Administration from Universidad Tecmilenio.
In 2003, she discovered her passion for visual arts, written communication, and editorial design when she joined as an author and Deputy Art Director of the art and politics publication "Mientras Tanto" at Tec de Monterrey. Later, she became the Art Director at the national art magazine "La Tempestad."
As an independent professional, she has provided digital communication services to educational institutions, NGOs, and SMEs. Since 2008, she has been coordinating projects at her family-owned agency, focusing on planning and developing editorial and corporate communication projects, as well as digital marketing strategies.
She has taught Marketing and Image Management in the bachelor's program at Universidad Autónoma de Nuevo León (UANL).
At Tecnológico de Monterrey, she has served as the Coordinator of Institutional Communication at Universidad Virtual and as a Specialist in Promoting Innovation at the Vicerrectoría de Innovación Educativa. Currently, she is the Brand Manager and curator of digital content at the Institute for Enterprising Families.